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— Frank Luntz"The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail."
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Whoever has power takes over the noun - and the norm - while the less powerful get an adjective.
— Gloria Steinem
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The word heterosexual is an adjective, the word homosexual is an adjective. They describe an activity. Of course there's a homosexual activity; of course there's a heterosexual activity. But there's no homosexual person. There's no heterosexual person. Everybody is everything.
— Gore Vidal
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